What is conversational marketing?
This information, combined with the staff’s expert knowledge, is critical in identifying high-value up-selling and cross-selling opportunities. It is beneficial in the case of telecoms bundles, where a buyer’s preferences can change what is ultimately best for them. With this campaign, Adidas created a huge pull for their brand, gained many new contacts from an […]
The Complete Guide to Chatbots for Marketing
Engagement — Streamline and effectively scale monitoring and engagement efforts with a unified social inbox. Publishing and Scheduling — Effortlessly plan, create, manage and deliver social content and campaigns as a team. Analytics — Drive strategic decision making across the business with access to rich social data and analytics. Listening — Uncover trends and actionable […]
How to Use NLP for Building a Chatbot by Pavel Obod
They can answer user queries by understanding the text and finding the most appropriate response. NLP is a tool for computers to analyze, comprehend, and derive meaning from natural language in an intelligent and useful way. This goes way beyond the most recently developed chatbots and smart virtual assistants. How does NLP work in chatbot? […]